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Twenty20 vision

It has been hailed by some as cricket’s most dramatic innovation not just since the one-day format took shape, but since the beginnings of international Test cricket. But, as Lalit Modi’s unbridled ambition to now make it a bi-annual affair shows, the Indian Premier League is very much a work i  ....Read more

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Twenty20 Vision - The Commercial Future of CricketBy: Chris Hollins | Friday , 17 Jul '09 21:20:51 PM Reply | Forward A new report has highlighted the threats to the future of test cricket and suggests that unless swift action is taken to protect the format, it is in danger of dying out. Twenty20 Vision,The Commercial Future of Cricket, published by International Marketing Reports, analyses the growth of Twenty20 and shows that the consequent commercial pressures now threaten all other cricket formats. “There is no doubt that Twenty20 is having a massive impact on the sport. The biggest television rights deals, worth more than $1 billion each, are now for Twenty20 series formats. On the face of it, the income is good news for cricket, but there is a major downside. The fixture list is becoming ever more crowded and top players are putting the lucrative Twenty20 matches first. The report discusses the strategies of all interested parties including clubs, governing bodies, TV companies and sponsors. It shows how they can maximise their investments and recommends options to secure the future of the sport
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