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Wednesday, October 28, 1998

Ceramicware sellers complain of a raw deal

EXPRESS NEWS SERVICE  
VADODARA, Oct 27: To decorate houses with ceramic products would be everybody's dream. Though it may seem an extremely costly proposition, there are people in the city who can make your dream come true.

May it be bathroom tiles or those to match with your basins and bathtubs, the people who sell ceramic wares on roadside have them all.

These people usually reside in huts just near to their make-shift shops on the roadside. And though you may find them in various parts of the city, all of them buy the products from Morbi.

Claims Maganbhai Sarvaiya, who sits near the VIP circle to sell his ceramic wares, ``I have been in the business of selling these items from the past five to six years. But the number of customers seem to be dwindling from the last couple of years''.

According to Sarvaiya, though his customers vary from two-wheelers to four-wheelers owners, one thing they all have in common is their ability to bargain. ``Most of them come with the pre-conceived notion that we fix the prices much above the actual price. Hence when they come to purchase the wares, they complain that the prices have been hiked,'' he says.

Not only Sarvaiya, but many like him on the Harni-Varasia Ring Road claim that though people want the the products at the same price which was fixed a couple of years back, they demand a change in quality and design. Adds Balraj Bariya of Harni, ``Our commodities generally vary from a basin to soap dish and even bath tubs''.

``The commodities that we sell are much better than what you get in the shops,'' claims Sarvaiya. Only because the products are being sold on the roads the customer never feels like paying the quoted price, he complains.

Bariya claims that while soap dishes cost Rs 50 on the roadside, it costs around Rs 80 in the shops. ``Though we keep the prices low and earn a very little profit, the customer always wants to buy the product at the same price at which we have procured,'' says Sarvaiya.

Copyright © 1998 Indian Express Newspapers (Bombay) Ltd.


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