Though the liquor industry and satellite networks have censored two of their more offending ads for Bacardi and Knockout beer, the Minister believes it is not enough, especially with so much of international cricket being played at non-prime time hours. The voluntary code defines non-prime time as after 9 p.m. and expects that children will not be influenced by liquor ads.

Naqvi has also shot off a letter to the Ministry of Home Affairs against the airing on MTV News of an interview by a music group called A Tribe Called Quest. This US-based group has been mobilising support for a `Free Kashmir' and in fact, itfirst chanted the slogan at a live concert in June last year.

In his letter, the Minister wrote that ``if such messages, contrary to national integration, are being openly broadcast within the country, strong action must be initiated against the offending channels, under the relevant laws''.

The Minister is also going to convene a meeting of representatives of the film industry to discuss whether Sony Pictures Entertainment should be given approval by the Foreign Investment Promotion Board for a 100 per cent foreign subsidiary in India.

``I am open to whatever they suggest but I don't want a situation where this nascent industry is turned into a foreign industry,'' said Naqvi.Under his urging, the Ministry is also writing to the chairperson of the Central Board for Film Certification (CBFC), Asha Parekh, to start a process whereby film-makers will send in their scripts for prior approval.

``If the completed film violates the script, then the CBFC is free to chop scenes,'' said Naqvi. ``This willeliminate needless expenditure,'' he added. The Minister was referring to five recent cases of complaints from film-makers about CBFC certification: in the Shabana Azmi-starrer Godmother, Mahesh Bhatt's Zakhm, Joginder's Yeh Basti Dilwalon Ki, Sawan Kumar Tak's Mother '98 and Sudhir Misra's documentary on Madhya Pradesh tribals.