While HLL says that the MRTPC has stopped Colgate Palmolive's advertisements regarding its Colgate Dental Cream - Double Protection (CDC-DP) toothpaste brand through an interim order, Colgate says that MRTPC has fined Rs 2,000 on HLL for misrepresentation of facts in the media.

The Commission also said: "...such sales promotion drive through print and visual media ... would drive most people to think that there is no other toothpaste which can beat CDC-DP with respect to its anti-bacterial and anti-microbial effect on their teeth. That would certainly affect sales of toothpaste products manufactured by rival manufacturers."