The chief executive officer of the company Highlights For Children Inc., Garry Myer III, said the international edition of the magazine would be marketed through the Lotus Group.

The magazine, aimed at two to 12 year olds, is very popular in American homes and would be marginally Indianised as and when the demand arose, Myer said adding that it would be printed locally.

The magazine has 2.5 million subscribers in the US and around the world.

Srinivasan Krishnan, the Managing Director of Lotus Learning Pvt Ltd, the exclusive distributor for World Book International in Nepal and India, said the annual subscription of the magazine would cost Rs 850 and six-month subscription Rs 500. ``To start with, we will market it through 300 schools in Mumbai,'' he said and added that the magazine was also launched in Chennai two days back.