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Tuesday, January 26, 1999

Adding up to great fun

EXPRESS NEWS SERVICE  
Going by the products they had to hawk, copywriters in the advertising world must have it easy. But how on earth does one think of a campaign for diapers for cows or a dandruff-inducing shampoo? Simple. You don't take all this too seriously. You simply let your hair down and have a lot of fun.

The Bizarre Bazaar was into the second day of competition, with only 13 out of the 30 colleges that registered for the morning batch actually showing up. The ground stall area had excitement and gaiety bursting out of every nook and cranny as the participants campaigned for their products.

Laaga Chunari Mein Daag was the song that the Garware College students used to sell their product - anti-stain clothes. The Tolani Maritime Institute students wore bright orange overalls, and no, they were not selling religion but something called the animalator - a pair of nanchakus that could make animal talk understandable to humans. With this, knowing your doggie's problems would be easy, claimed the animalator people. Brightly-coloured faces and readily available props were used by the competitors.

The cow and buffalo diaper-sellers, the AISSMS Polytechnic students, used a plastic chair and tied it to two bamboo rods. This was the carrier that carried their cow. The Ness Wadia College of Commerce students painted white flecks on their faces to prove the efficacy of their dandruff-inducing shampoo.

After an hour of campaigning, the contestants had to make their presentations before the judges - Aziz Poonawala of Plus Three Advertising, Sahib Lalwani of Impex and Diwekar Shiledar of Move Advertising. The presentations included their entire act.

After this, they had to perform once again, but the performance could not exceed three minutes and had to include a jingle. All the jingles were from Hindi movies, except one that was a nursery rhyme.

For the finals today, only 20 out of the 114 teams will be selected. In the meantime, everyone, including the audience, is having a whale of a time.

Copyright © 1999 Indian Express Newspapers (Bombay) Ltd.


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