It was 13 years ago that Saigol came upon the idea of producing a magazine. "There was a gap in the market -- Asians everywhere needed a magazine they could identify with," says Saigol. So she took her idea and her fashion experience to W H Smith, one of UK's largest news agency chains -- "they immediately said: `Go ahead'" -- and the periodical Libas was born. Priced at Rs 150, the magazine boasts of international standards -- at national prices. Printed in the UK, Saigol gets the colour separation done in Lahore. So that "people here (in Pakistan) can afford my magazine".

In India, the magazine is distributed by IBH and is snapped upas soon as it hits the stands. While the magazine looks at the lifestyle of people from the sub-continent (both home and away) -- covering the scene in Mumbai, Delhi, London, Lahore, Karachi and America -- its emphasis on fashion is the USP. However, Indians have to be content with just flipping the pages of Libas. Saigol's fashion label is not available in India. "So many people have asked me to bring my collections here but I cannot due to trade restrictions," says she. Saigol is convinced that Pakistani fashion would be big in India as their clothes are very different from what is available in the Indian market. "If trade ever opens you can bet that I will be the first to set shop here," she says. And in anticipation of that day Saigol keeps in touch with the fashion and media business visiting India about four times a year.