Expecting that sales before the world cup could shoot up, while market leader, Videocon said that it would launch 22 new products over the next two months as part of its cricket world cup marketing strategy, Phillips announced the introduction of two new colour TV models in the 29 cm and 34 cm segments, priced at Rs 39,900 and Rs 65,000 respectively.

Aiwa has already announced that if the Indian team wins the world cup, all the players would get a Mercedes Benz. The customers too will get cash prizes if the Indian team wins the cup or even reaches the semi-finals.

India's largest selling TV maker, BPL is expecting to sell more TVs, based onits brand image, while number two in the industry, Videocon has proposed to launch 11 products each in the white goods and consumer electronics range. The Rs 3,200 crore Videocon group with a 33 per cent market share (in volume terms) has targeted a 50 per cent post-world cup share of the Indian market for consumer goods.

The company has announced the Videocon World XI contest to decide the best performing 11 players during the world cup. Based on a performance rating system, a Videocon World XI team would be selected at the end of the tournament and those contestants whose team matches with it, could win a brand new Mercedes Benz.

Any contestant who gets the team and the captain correct would get the product he purchased (to enter the contest) free and in addition any of the 1,500 prizes lined up for the contest.

On the other hand, Phillips launched the double window range colour TVs (CTVs) on the eve of the world cup here today. The products are an improvement over the powerchip picture processingtechnology of the existing range by the introduction of features like incredible picture and dynamic noise reduction.

While Phillips has sewed up a Rs 12 crore advertising campaign, Videocon has planned a Rs 30 crore campaign just prior to the world cup to entice the consumers.