NEW DELHI, May 14: Here's the latest entrant on the list of alternative remedies - underwear. As an ingenious strategy adopted by cloth manufacturers to improve sales in a stagnant market, lingerie is now being projected as a personal option to a healthier living.Crafted from special fabrics and treated with chemicals, these clothes are not only moisture-wicking, anti-bacterial, odour and mildew resistant but also enhances blood circulation through gentle friction.
Thus, shorts, swimsuits, pantyhose and bras will soon be available as preventive medicines.
A new york based company, already selling shirts and socks made from teflon, which reduces blisters and hot spots, will unveil its blister free bras and pantyhose in autumn and certain kinks are being worked out of shorts and swimsuit prototypes, according to a report in 'worldwide apparel online'.
Meanwhile, another company is working on bras with heart monitors while a french company has made available anti-static and anti-stress bras in theinternational market during this season.
New type of fibres like 'dorlastan spandex' and 'coolmax alta' are being developed that feature superior moisture management which could be used not only in performance wear but also in intimate apparel.
But it is the pantyhose that has got a health kick in full force and a trip to a legwear department is like a trip to the pharmacy, where a plethora of new hosiery lines offer all the benefits of over-the counter-drugs. Manufacturers are not selling legwear, they are selling health as todays women want both fashion and function.
Most of its magical healing powers are centred around graduated compression technology, which features a snugger fit at the ankle that slowly lessens as it travels upwards, pushing blood towards the heart and promoting better circulation. Experts term this as the biggest development to happen to hosiery since the addition of lycra 20 years ago.
An italian company was the first to enter the Canadian market with its collection thatclaimed to treat cellulite through improved blood circulation and a continuous micro-massage. It has also launched an innerwear collection which has 12 mm mercury at the ankle of its support product, just slightly less than medical support hose which starts at 15 hg mm.
About 100 products with 'leg care' tag are available in european market and 15 in the us and Canadian market, the report said.
But it is the pantyhose that has got a health kick in full force and a trip to a legwear department is like a trip to the pharmacy, where a plethora of new hosiery lines offer all the benefits of over-the counter-drugs. Manufacturers are not selling legwear, they are selling health as todays women want both fashion and function.
Most of its magical healing powers are centred around graduated compression technology, which features a snugger fit at the ankle that slowly lessens as it travels upwards, pushing blood towards the heart and promoting better circulation. Experts term this as the biggest development tohappen to hosiery since the addition of lycra 20 years ago.
An italian company was the first to enter the Canadian market with its collection that claimed to treat cellulite through improved blood circulation and a continuous micro-massage. It has also launched an innerwear collection which has 12 mm mercury at the ankle of its support product, just slightly less than medical support hose which starts at 15 hg mm.
About 100 products with 'leg care' tag are available in european market and 15 in the us and Canadian market, the report said.
Copyright © 1999 Indian Express Newspapers (Bombay) Ltd.