May 19: Honda Motor Company of Japan will launch its high-end luxury Sedan Accord, priced at Rs 17.5 lakh, by the end of 1999, even as other models from its stables abroad are being studied as probable launches for India.The Accord would be targeted at the top-end segment of the mid-size segment of the Indian passenger car market, Teruo Fujisaki, president and CEO of Honda Siel Cars India Limited, a subsidiary of Honda Motor Company, told newspersons here.
It may be recalled that the company had initially planned to produce the Accord in India but had later dropped plans for the same and intends to go ahead with imports of completely built units of the car. The decision to this effect was taken in view of the shrinking demand for mid-size and luxury cars in India.
HSCI, he said, has the Foreign Investment Promotion Board (FIPB) approval to introduce vehicles in India through direct imports and test market them here. ``Based on the response to these models, we would take a final decision on producingthese cars here.''
However, Fujisaki refused to divulge details on the particular models which were being studied for India. ``We are looking at a whole lot of models but are yet to decide on the next model after Accord.''
Honda Motor Company was founded in 1948 and has made inroads into the Indian market with its generators, scooters, motorcycles and cars through different joint ventures.
Honda Motor Company (HMC) of Japan presently holds 95 per cent stake in the joint venture while the remaining is with Siddharth Shriram run SIEL Limited.
Copyright © 1999 Indian Express Newspapers (Bombay) Ltd.