``We have magazines on crime that report unpleasant incidents all over; but we hardly have any journal that cautions and talks about precautions that could be taken to avert crime,'' Kaushal Poojara, business consultant, OnGuard, told Express Newsline. The magazine was launched in May last year as a quarterly, largely to cater to corporates, executives and professionals and their commercial and industrial safety. But with the steep rise in crime against Mumbai's old and lonely, and the not so lonely as well, managers of OnGuard could not ignore home safety.

Amonthly now, On Guard has 2,500 regular subscribers and about 15,000 copies hitting the stands in all of India's metro cities, mini metros and state capitals. ``With home safety becoming our regular feature, we now expect more housewives and even the middle-middle class to subscribe to OnGuard,'' said Poojara.

The magazine's Dahisar office has several people calling in with queries and suggestions; especially these days when most people leave home for long vacations. The magazine also offers tips on home safety for long vacations, when children and senior citizens are alone and for electrical safety. It even has pieces on the latest gadgets for safety and security. The magazine's forthcoming issues will also focus on issues like women's safety, fighting crime against women, sexual harrassment at work place and safety in the kitchen.

What has probably clicked with readers is the fact that most of the stories carried in the magazine are written by ``experts on security''. B J Thatthe, formerpoliceman who now runs a security agency, B J Kulkarni, former fire officer, A Sawhney, former armyman and Colonel M P Choudhary who also runs a security agency are only a few of the contributors to OnGuard. ``Ours is a solution-based magazine and we want to make sure that all those in need of help on security fine it here,'' says Poojara.