Over 150 corporate professionals, policy makers, marketing wizards, academicians, representatives of banks and consultancies, will attend the meet, with a single agenda on developing a competitive strategy for winning the future market. The meet will see discussions on marketing revolution: strategy for the brave new world, virtual markets, distribution challenges:shifting gears, managing consumer loyalty:strengthening relationships, competing in turbulent markets, and brand speak:changing lifestyles.

Jagdish N Sheth, Charles H Kellstadt Professor of Marketing, Emory University, Atlanta, will deliver the key-note address. The meet will be inaugurated by V C Burman, chairman Dabur.

Companies like Enron, Cadbury India, Larsen and Toubro, Indian Airlines, Sundaram Finance, have nominated their senior managers for the meet.