BCG launches Productorium

BCG launches Productorium
ENS ECONOMIC BUREAU

MUMBAI, APR 29: Productorium.com, a new web-site which aims to enable Indian consumers make smart decisions for products and services, has been launched. The partners and employees of Business Consulting Group, a strategy-consulting firm, have launched this site.

Even after making a purchase, one is not quite sure whether one made the right decision. ``To add to that there did not exist a medium by which consumers could share their post-purchase experience with each other. We saw a clear need to help reduce this search cost and search time and develop a platform for sharing user experiences," says Mihir Kittur, one of the founders of Productorium.com

While majority of the web-sites in this space are on-line shopping malls, Productorium is different sicne it is an exhaustive pre-buy and post buy site which helps comparison shopping. It is powered by PULSE (Pioneering user level search engine), which is a very interactive and quick search engine which allows users to search using five different search methods. A user while looking for a particular product can use PULSE tp search by brand, price, promotions, use `quickie search" or employ comprehensive search.