Indian Express
Sign In | Register Now
Newsletter | ePaper
Indian Express >  Delhi > 

Made in Mauritius

Font Size
Paromita-Chakrabarti Posted: Dec 01, 2008 at 0616 hrs IST
Related Stories: Song of SpringWebbed FeatRaw but RightThe Rest is HistoryA Host StoryCampus Calling
Mauritian designer Lida O’Reilly is gearing up for a long innings in India

In 2001 when Lida O’Reilly launched her first boutique, it was only to give shape to a childhood dream. “I began in a small garage room with just three people to help me,” says O’Reilly, now one of Mauritius’ most prominent designers.

The small annexe shop has now expanded into five boutiques spread across the island, and the designer is also ready with her sixth — this time a haute couture label at Curepipe, situated in the heart of the island. She has expanded into accessories, crafting beautiful jewellery with Swarovski crystals and shoes and bags embedded with semi precious stones. Now, India bound, she will launch her spring summer haute couture collection in Delhi. O’Reilly is busy putting finishing touches to the 24 ensembles, mostly evening gowns — gossamer visions in lycra, raw silk and chiffon, in colours like prunes, reds and blacks, some of which, she tells you, required over 300 hours of intense work.

Ads By Google
Of Indian origin, the 40-year-old has been a frequent visitor to the country, even doing stray assignments for pageants and events, dressing up beauty queens like Sarah Jane Dias, Puja Chitgopekar, Parvathy Omanakuttan and Radha Bramhabhatt for their international pageant appearances. “But I dream of designing for someone like Aishwarya Rai Bachchan,” she smiles. “I would love to retail from here. Having this Indian dimension is not only beneficial for my work, but also for my inner self, from where I draw my strength and inspiration,” she adds.

Now that the business has taken off, there are other plans to take her brand forward. She has been busy doing the uniforms of five star hotels in Mauritius, but there’s plenty more on her platter. O’Reilly, who is known for her sartorial statements in designer gowns, already has a thriving market back home, with European tourists coming back to her not just for beach and casual wear but even for wedding gowns. “In Mauritius, more and more people are becoming aware of fashion. We are influenced by Bollywood trends, but the West influences us too,” she says. Which is why, she is now looking to venture into international fairs and fashion weeks. “I plan to do the Paris Fashion Week and the Lakme Fashion Week in Mumbai soon,” she says. Bon voyage.

Ads By Google
Post Comments
Message*
Maximum characters allowed     
 
Name* Email ID*
Subject* Country*
TERMS OF USE:
The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).
I agree to the terms of use.
View all Messages [ 0 ]
View all Messages [ 0 ]
Group Websites : Express India | Financial Express | Screen India | Loksatta | Kashmir Live | Biz Publications
Privacy Policy | Feedback | Site MapThe Indian Express Group | Work With Us | Adverise With Us | Contact Us© 2009 Indian Express Newspapers (Mumbai) Ltd. All rights reserved
*Recipient(s) name *
*Recipient(s) e-mail address *
(Separate addresses by commas)
*Your Name *
*Your e-mail address *
Select your Country
Comments(optional)

The name(s) and e-mail address(es) you provide will
not be used for any purpose other than to inform the
recipient(s) of your identity. (*mandatory field)
 
Close