Tea goes soft to take on colas

Scientists at the Tocklai Experimental Station have come up with a tea soft drink

There’s a good news for the tea industry. Scientists at the Tocklai Experimental Station (TES),at Jorhat in upper Assam,have come up with a tea soft drink that not only promises to boost tea consumption patterns in the country but also win back sizeable segment of the gen-next segment that tea had already lost to the colas.

Our scientists have already carried out successful experiments in presenting tea as a soft drink,and we have already taken the necessary steps for patenting it, Mridul Hazarika,director of the Jorhat-based TES told The Indian Express.

The first tea research lab in the world,the TES was established in 1911.

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Hazarika said tea soft drink,expected to hit the market in the next couple of months,would be a non-carbonated drink with lot of health value. Tea anyway does not have any single reason that makes it detrimental to health. Research worldwide has only reiterated that tea helps boost the immune system,controls blood pressure,and fights various diseases, he said.

Hazarika said while tea as a hot beverage is an elaborate process,the tea soft drink would also attract the young generation,which,the industry is worried,has been under the influence of various carbonated soft drinks. It will surely attract the younger generation, he said.

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