Aam Admi's fetish - Fashion and Bollywood

A Mumbai news daily put Salman at number two on their list of most eligible bachelors -the first being Rahul Gandhi. Cricketer Mahendra Singh Dhoni was third on the list.

I found the facts interesting because it was a further corroboration of the findings of the Screen-C Fore survey carried out last week that the aam aadmi is far more interested in news about film stars’ personal lives than their work. And this after the constant rant about the media paying excessive attention to trivia on film folks-go figure!

What it also means is that celebrities in general and film stars in particular are unlikely to get respite from the 24/7 media scrutiny-the best they can do is brace themselves for more of the prying cameras and flashbulbs! Bring out the dark glasses or hoodies, I’d say and when within the zoom and shoot range, be good!

The newfound love of our desi designers for matinee idols is understandable-with over-the-top-pricing and more often than not, terrible finish to the clothes, the fashionable haves and have-nots have so far preferred the high-street brands to Indian designers. What better way therefore to draw the eyeballs than rope in film stars with their popular appeal?

It certainly gets the unwashed masses interested enough to skim through the overpriced stack on the rack. Pretty dresses for free or a lifetime supply of style tips works wonders in luring the Bollywood brigade. Add to that the joy of skimming through the next day’s papers to spot one in the front row seats giving the models a look-over with a seasoned eye or prancing on the runway as the world watches -the bait is just too tempting to resist.

... contd.