The newfound love of our desi designers for matinee idols is understandable-with over-the-top-pricing and more often than not, terrible finish to the clothes, the fashionable haves and have-nots have so far preferred the high-street brands to Indian designers. What better way therefore to draw the eyeballs than rope in film stars with their popular appeal?

It certainly gets the unwashed masses interested enough to skim through the overpriced stack on the rack. Pretty dresses for free or a lifetime supply of style tips works wonders in luring the Bollywood brigade. Add to that the joy of skimming through the next day’s papers to spot one in the front row seats giving the models a look-over with a seasoned eye or prancing on the runway as the world watches -the bait is just too tempting to resist.

To borrow a phrase from the news channel anchors-at the end of the day, everyone goes away happy. Never mind the tacky finish and prices that will burn a hole in those delicate, silk-lined pockets, there is some consolation in this newfound love for all things designer-ugly, if fashionable can be overlooked!

If there be talk of fashion, can models be far behind? Never mind that actors have taken to the ramp like they are running short of film projects, models in B town are not doing too badly either. Arjun Rampal, after a difficult decade in the industry, has proved his mettle with three impressive performances all in a row. It started with his villainous act in ‘OSO’ ably followed up by ‘Rock On!!’ and ‘The Last Lear’.

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