Ad gag rattles business: ‘populist, bad in law’

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Sudipta Datta Tags : Posted: Sunday , Apr 08, 2007 at 0225 hrs

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According to Vipul Prakash, executive VP, marketing, Pepsi, “There will be some changes as far as advertising is concerned but our association with cricket will continue.” But Videocon Chairman Venugopal Dhoot — his company puts in Rs 20 crore into cricket — says companies will find a way to go on endorsing cricketers. “Cricketers add maximum ad value. True, they must perform better but we will go on endorsing them.”

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