Adidas launches 'revolutionary' bouncy shoe powered by energy capsules in India

Adidas has launched its new shoe, which has superior cushioning, optimal fit and temperature independence, in India.

The new technology in Energy Boost is based on an innovative development process created by the sports company's partner BASF - world's leading chemical company - solid granular material (TPU) is literally blown up and turned into thousands of small energy capsules that make up the footwear's distinctive midsole.

Tests conducted by the Adidas Innovation Team showed that the highly durable material found only in Energy Boost products provides the highest energy return in the running industry.

"BOOST is a revolutionary material which combines the usually conflicting performance benefits of soft and comfortable, on the one hand, and firm and responsive cushioning, on the other, for the most comfortable run ever," Bernd Wahler, Head of Innovation for Adidas, said.

"It almost makes the shoe come to life, and you will feel it from the first moment you put it on. BOOST sets a new standard not only for running shoes, but for the entire industry and all products going forward," he said.

The tests conducted on the shoe revealed that, when taken from +40 to -20 degrees Celsius, BOOST foam is three times more temperature-resistant than standard EVA material, thus providing a more consistent run.

The upper on the Energy Boost features Adidas Techfit technology with highly durable and elastic polyurethane, which provides optimal comfort and support to the entire foot while in motion.

A stretch, breathable mesh material offers the fit of a sock while engineered powerbands across the upper provide targeted support and stabilise the foot where needed when moving.

Energy Boost has been priced at Rs.10,999 will be available worldwide from March 1, 2013.

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