“India is a very important market for our growth. We aim to take the Disney characters, mainly Mickey Mouse, Winnie the Pooh, etc to Indian kids at fair prices,” said TWDCI MD Rajat Jain.

MNCs have been eager to grab a share of India’s retail market, estimated at about $200 billion per year. Last year, the government said it would allow foreign companies to invest in retail stores for single-brand products in partnershipwith Indian companies.

Several international brands such as Nokia, Marks & Spencer and Adidas have since moved to set up their own stores. Previously, their products were sold through franchises.However, multi-product retail companies such as Wal-Mart Stores Inc are still barred from opening stores in India. Selling through company-owned stores currently totals just $8 billion.