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Jagjit Singh launches his album Inteha on board Kingfisher Airlines!
This was literally the heights, for when the air hostess on board Kingfisher Airlines announced an album launch instead of the regular please tie your seat belts, the passengers craned their necks and saw none other than ghazal maestro Jagjit Singh walk on the aisle and release his latest album, Inteha. To add to this special surprise, sitar player and composer Anoushka Shankar joined in.
Inteha is a part of the three album deal that Big Music had signed with Singh. The album, priced at Rs 150, pushes the boundaries and encapsulates the sheer dexterity of Jagjit's voice, his ability to emote and evoke deep feelings and sentiments. It features six romantic tracks and two ghazals steeped in life's philosophy. "All my fans have been asking for 'new' ghazals for a very long time now. This is my 'Inteha' of gratitude for all their love and support. And for this, Big Music has been a very supportive partner," says the maestro who has composed and rendered all tracks in Inteha while the lyrics have been penned by a team of young and contemporary lyricists, viz. Aalok Shrivastav, Payyam Sayeedi, Faragh Rushvi, Rajendranath Rahbar, Sanjay Masoom, Amjad Islam Amjad and Naseem Ajmeri.
Interestingly, the launch also sees a shift in marketing of ghazal albums. "With music becoming more and more visual, genres like ghazals need to be marketed differently. Thus, Big Music will release the entire album on home video format. This format carries greater relevance for the contemporary audience and Big Music plans to exploit this distribution platform to the fullest. All eight tracks in the album have been shot on video and DVDs and VCDs of Inteha are slated for release next month. Further, the album is a kickstart to the Inteha tour with Jagjit Singh performing across USA and Canada for the next two months," shares Kulmeet Makkar, Chief
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