For chronic smokers, there’s a new ray of hope, as the e-cigarette gives them a virtual smoking experience, minus the harmful nicotine

Here is another one in a long list of products that has been available for smokers who want to quit – the only difference is that you can still smoke, but only a minuscule percentage of nicotine gets consumed. Already having left its footprints in 11 countries, the e-cigarette from Chennai-based SPK Consumer Solutions Pvt Ltd is eliciting good response from cities like Bengaluru, Hyderabad and Pune. Launched in the domestic markets on May 31, World No Tobacco Day, it costs Rs 1,998 to get on the e-cigarette trip and allows you 300 smokes per cartridge, which can be refilled at Rs 300.

“Internationally, we launched the product last year. We have over 26 distributors across the globe but the response has been overwhelming, especially in UK and USA. Making it available in India is another step forward in order to complete a target of 50 countries by this year end,” said Sunil Kumar, director, SPK Consumer Solutions Pvt Ltd.

The e-cigarette consists of a heating coil, a cartridge, a sensor or smart chip, an atomisation chamber and a lithium battery with an LED that simulates the glowing of a real cigarette. Further, the battery can be charged with the help of a car or a USB charger. “What creates the virtual experience of smoking is the vapour generated from the cartridge due to the heating of the coil, which in turn, is inhaled by the smoker,” added Kumar.

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