Amitabh,Jaya signed by Tanishq as brand ambassadors

Confirming the appointment,Sandeep Kulhali,vice president,Tanishq said,“It is indeed an honour for our brand to associate with Amitabh and Jaya Bachchan. For this ad campaign,we needed someone who would reflect the brand’s stature and standing,someone who would connect with people across a wide spectrum. The task seemed onerous considering diamonds is a complex subject. We needed to create something that conveyed the desired message in an uncomplicated way. In line with this thought,we zeroed in on the couple,whose combined fan following varies across six to 60 yrs of age.” Bachchan also tweeted the news about shooting for the TVC which is currently on air.

Suriya smiles for Close-Up

Close-Up,Hindustan Unilever’s oral care brand,has appointed South Indian actor Suriya as its brand ambassador. Suriya will be revealing his confidence secrets in a new campaign by Close-Up. The new campaign featuring a TVC starring Suriya,is expected to go on-air by June. It reflects how freshness and confidence can help one to maximize sudden opportunities that arise in everyday life.

Commenting on this association,Srinandan Sundaram,Category Head – Oral Care,HUL,said,“We are delighted to have Suriya as our brand ambassador. We feel that his self-assured personality best brings alive Close-Up’s proposition of confidence.” Brand ambassador Suriya said,“Close-Up toothpaste has been a household name since my growing up years. I can relate to the brand’s proposition of confidence and am truly excited about its latest campaign.”