Amul claims to be no 1 in Delhi,Mother dairy refutes it

Gujarat Co-operative Milk Marketing Federation (GCMMF),marketing its products under the Amul brand,has claimed to have surpassed milk sales of Mother dairy in Delhi in branded packaged segment,where the latter has been market leader since long.

Gujarat Co-operative Milk Marketing Federation (GCMMF),marketing its products under the Amul brand,has claimed to have surpassed milk sales of Mother dairy in Delhi in branded packaged segment,where the latter has been market leader since long.

However,Mother dairy which is part of National Dairy Development Board (NDDB) has refuted the claims of Amul,and said that it was still the number one brand in Delhi with an average sale of 28-30 lakh litres per day.

“Amul milk sales crosses 15 Lakh litres a day in Delhi and NCR Market making it the number one brand there in branded packaged milk segment,” an official statement issued by GCMMF said.

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“With this achievement,Amul is now the leader in packaged branded milk segment in top 3 metros that of Delhi,Mumbai and Kolkata,” it added.

Spokesperson for Mother dairy said “Mother dairy remains to be leader in the branded packaged milk segment in Delhi and it outsells its competitor by a margin of at least 100 per cent.”

Incidentally,Amul is selling milk at price which is Rs 2 per litre higher than Mother Dairy for full cream milk and Re 1 per litre more than Mother Dairy in Toned milk segment.

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GCMMF
NDDB

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