Today, over a year after the advertisement made its appearance, DS Group appeared before the Delhi High Court, not to argue their brief but to “profusely apologise” for the advertisement which, according to Tiwari, gave the picture that “the advertisers are confident and believe that having contacts in the judiciary would fetch them favourable orders or relief”.

The DS Group counsel, Deepak Dhingra, told a division bench of Justice Mukul Mudgal and Justice Manmohan that he was ready to accept whatever penalty the court decided on.

Justice Mudgal, however, relented a little because “you (DS Group) have shown your willingness to accept a mistake.” But the DS Group was fined Rs 1 lakh. The money will be used to eradicate child labour in the Capital.

The bench congratulated Tiwari “for bringing the advertisement to their notice... we will surely mention the good work you did in our orders.”