According to Nasscom, the Indian animation industry was estimated at $354 million in 2006 and is expected to reach $869 million by 2010. The Indian gaming industry was estimated at $48 million and is expected to cross $424 million by 2010.

It’s not just the offshore gaming and animation studios which are Pune-bound. Anirights Infomedia, a Reliance Entertainment company, has also joined the rush.

According to Anand Khandekar, Chairman, Animation and Gaming Committee, MACCIA, Pune has all the right ingredients because of its history and culture, combined with its IT strengths and its educational institutions.

Dhakephalkar adds another factor: “Pune’s proximity to Mumbai, which is the entertainment hub of the country”.

“A company like Electronic Arts, one of the largest companies in the gaming sector with a turnover of $50 billion, is thinking of shifting its base to Pune. This itself tells the potential of Pune to grow in this sector. It has made us start our institute here,” says Ashok Kolaskar, Managing Director of the DSK International Institute of Industrial Design, Animation and Gaming, set up in collaboration with Supinfocom Group of Chamber of Commerce and Industry of Valenciennois (CCIV), France.

“The industry is not only about how much technical knowledge you have, but also about how creative you are. Pune is the place where you can find students having both these qualities,” adds Vishakha Agarwal, vice-president of the Sumeru Academy of Digital Arts, which started operations in Pune recently.

Somil Gupta, managing director of the Mumbai-based Trine Animation, which is setting up a studio in Pune soon, says that with the continuous flow of computer science students, it is easier to get a workforce in Pune. “The strong cultural base of the city provides you good creative artistes. We look at it as a value addition as this industry not only needs technocrats but creative minds too,” he adds.

... contd.