“This is not the right area for Volkswagen cars. This segment is not appropriate for the kind of branding that our cars have with regards to quality, safety and emission standards,” said member of Board Management of VW, Dr Jochem Heizmann.

Arch- rivals Maruti Suzuki were probably the worst hit. With the two auto majors averting a clash, many expected Maruti to run away with the spotlight today with their A-Star concept. Instead the market leader refused to take any questions fearing a barrage on a comparison of its products with the Tata car.

For those who are showcasing their products tomorrow, the agony is even more palpable. “Before the expo started we knew what we have bargained for but never expected the frenzy to reach such a stage. We are just praying that the car is ultimately unveiled tomorrow so that we can get on with our work from the day after,” said a Hyundai official.

Tata meanwhile made the most of the frenzy. At their stall, a series of launches spread throughout the day is what they had planned and in the course of it a new Sumo Grande, an Indica Dicor, a new generation Indica and Indigo CS were rolled out of its stables. Their stall also registered the maximum footfalls. In the process however, Tata also proved to be a nightmare for the organisers.

“After due diligence we had prepared the schedule to ensure minimal clashes of events so that other automakers don’t feel ignored. Tata is the only company that keeps changing its plans and the excitement over their events is such that other exhibitors are getting hit,” said a SIAM official.