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This is an archive article published on September 16, 2011

Average men spend 18 mins in front of mirror: study

Study found that men are most aspired to look like David Beckham,Daniel Craig and Colin Firth.

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A new survey has revealed that the average British man spends a whopping 18 minutes making himself look presentable in the morning.

It means in a lifetime they will spend 5,105 minutes in front of mirror perfecting their look,a media report said.

The study by a shopping channel also claimed men who take pride in their appearance are on the rise.

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Of the 1,012 men surveyed,54 per cent said they make effort to please their partners while a quarter admitted they compete with male friends to see who looks more immaculate.

38 per cent,however,said they know little about how to groom themselves and even more said they would be embarrassed to ask for tips.

The study,conducted to mark the launch of ‘Torchwood’ star John Barrowman’s grooming products range HIM,said David Beckham,Daniel Craig and Colin Firth were the men most aspired to look like.

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