Bajaj Cap to invest Rs 1 cr to open 4 Wealth Cafes

Bajaj Capital ventured into the organised coffee retail chain business in May this year.

Investment advisory and financial planning firm,Bajaj Capital,today said it will invest Rs one crore to open four ‘Wealth Cafe’ outlets in the next two months in India.

Bajaj Capital ventured into the organised coffee retail chain business in May this year with the launch of its first ‘Wealth Cafe’ outlet in Noida.

“We will open at least four ‘Wealth Cafe’ outlets by October this year across the country. We will invest Rs 25-lakh in each outlet,” Bajaj Capital’s Senior Vice-President (Marketing),Vishwajit Parashar,said.

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The four outlets will come up in New Delhi,Mumbai,Bangalore and Chennai by October this year,he said.

“Our aim is to tap high net worth investors,who frequent shopping malls and lifestyle joints. The company will open 25 such outlets pan-India within the next two-years,” he said.

“We will to set up 25 Wealth Cafes in six cities in the next two-years. The cafes will be manned by qualified financial advisors from the company,” Parashar said.

“The mall culture in the country has picked up in the last three-years. We will set up Wealth Cafes in such places where we would be able to reach out to a large number of people with high disposable incomes,” he said,adding “we are getting a good response from our Noida outlet.”

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