Moonis Elahi, the son of the PML (Q)’s Punjab president and former Punjab chief minister Parvez Elahi, is his party’s “urban face” to capture Lahore from the Sharifs.

He is contesting his first elections this time in Punjab for the provincial seats, and from two constituencies of Gujrat and Lahore.

Born in April 1976, Moonis is a graduate from the Wharton School of Business. He returned to Pakistan after finishing B-school to do business, but was soon sucked into politics after his uncle Chaudhary Shujaat Hussain (founder-member and president of the PML-Q and former prime minister) apparently asked him to lead young partymen. Both Shujaat Hussain and brother Parvez Elahi hold considerable clout in the Punjab province, which has 150 seats in the assembly of 342. They hope Moonis will appeal to the younger generation across all provinces, getting them their votes.

However, Moonis has already had his share of controversies, including reported public brawls and alleged links with moneybags.