Vijay Saini, another shawl manufacturer, says, “Our hand embroidered shawls are as much in demand in Pakistan owing to constant innovation in design and form.” Even the machine-made ones sell like hot cakes. “Stoles, which are smaller in size as compared to shawls and may or may not be woollen, have become a huge hit among global customers and are the latest rage in the fashion circuit in India as well as Pakistan,” he claims.