Ficci president Rajeev Chandrasekhar said the entertainment industry had reached a point of critical mass from the early goals of nine years ago. “I believe that this industry is poised to achieve the scale and size required to be global in terms of its value and presence,” he said. The challenge for the E&M industry over the next few years, he added, was to scale up and becoming globally relevant.

“Scaling up for entrepreneurial companies requires an approach different from the proprietary approach to running companies. I look forward to the day when we have big names in the E&M industry like we have Infosys and TCS in infotech and software services, Reliance and Airtel in telecom services,” he added.

On the question of a global economic slowdown affecting the Indian E&M industry, he said, “Media sector slowdown is related to the consumption sector slowdown. As long as the economy is growing and people want to spend on media products, I do not see any slowdown happening.”