Over the years, Salman has sought to build a Good Samaritan reputation and is known for his work for cancer and AIDS patients. The actor admits that charity is a huge part of his life. “What’s the point of having money if it can’t save a life? I’ve got so much, it’s my duty to give something back,” he says.

His endeavour is to build a smooth-running NGO that will take care of people who can’t afford medical care. “Earlier I used to call on my friends to help out with money but I felt awkward about it. The bottom line is that everyone works hard to earn money, so I decided to do it on my own and involve my fans. This way, they are buying stuff and also helping someone in need,” he says.

Interestingly, there is something in it for the fans too. The actor will host an annual award function to felicitate all those who will contribute to the Being Human Foundation. To maintain transparency, accounts of the foundation will be shared with the contributors.

“I’ve been conned a lot in the past. I know the value of money and it’s only fair that people know that their money is not coming to me but actually saving somebody’s life,” he says.

Salman’s sisters, Alvira and Arpita will look after the day-to-day operation of the foundation; the actor himself is committed to a host of social events to create awareness for his cause.

“I’d like to do this full-time but I’ve to act also to keep my kitchen running,” says Salman, who will next be seen on screen in this Friday’s release, Main Aurr Mrs Khanna.