Koi Roke Chahe Daanye Se, Koi Roke Chahe Banye se, hum kaun hain, kya hain duniya ko dikha denge [People might stop us from left and right but we will show the world exactly we really are]-- the Congress' poll message in the form of songs echoes novel methods of electioneering -- if you can't say it straight, sing a song.

Without doubt, the Congress seeks to convey that it is unperturbed by opposition from both the Left and Right-wing politicians and it can chart out its own course. And, the method of communication seems to be a hit.

After 'Jai Ho' music tune of Oscar-wining movie 'Slumdog Millionaire' for its election campaign, the Congress is now making good use of the parodies of other popular film songs.

The songs have been used as background of video clips that contain speeches and messages of party leaders. A large number of such clips can be viewed on YouTube, a popular website for videos.

One of the clips play a song from Vivek Agnihotri's Hindi blockbuster 'Dhan Dhanadhan Dhan Dhanadhan Goal' in the background with footages from the election meetings of Congress chief Sonia Gandhi, Rahul and Priyanka. The video clip can be found on pressbrief.in, a website created by a section of the Congress to cater for Rahul's publicity.

In one of the clips, Priyanka is seen releasing a Congress flag-coloured pigeon in the sky, hinting at flight the Congress has decided to take in this election with sky being the only limit, a senior party leader explained.

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