British Air to spend £5 bn to woo clients

“Beyond the brand advertising,the airline has committed to spend more than Pound five billion on customer products and services over the next five years.

“The investment will see British Airways customers benefiting from new aircraft,new world traveller and world traveller plus cabins,a revamped first class,significant improvements at Gatwick and better lounges around the airline’s network,” it said.

Funds would also be allocated to improved catering and new technologies to make the travel experience more comfortable and convenient for customers on the ground and in the air,it said.

“We’re working with our cabin crew,listening to their views and giving them tools,such as iPads,to enable them to deliver even better service. The technology teams are working to deliver more customer-friendly improvements to our website and apps. The airport team is developing more services for premium customers. The catering team is revamping the menus and the wines,” said Frank van der Post,MD brands and customer experience,British Airways.

He said all these changes were being carried out and “we have even more plans for the future.”