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Burger King says sorry to Hindus over offensive ad

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    Burger King, which runs a global chain of hamburger fast food restaurants in more than 70 countries, has apologised for running an advertisement in Spain that offended the Hindus.

    "We are apologising because it wasn't our intent to offend anyone," Denise T Wilson, spokesman of Burger King said in an email when asked about the demand of the Hindu community that the company need to apologise for running an advertisement which its leaders said were offensive to their religion.

    "Burger King Corporation (BKC) values and respects all of its guests as well as the communities we serve. This in-store advertisement was running to support only local promotion for three restaurants in Spain and was not intended to offend anyone," Wilson said.

    "Out of respect for the Hindu community, the limited-time advertisement has been removed from the restaurants," Wilson said a day after the Hindu American Foundation (HAF) in a statement asked Burger King to remove the offensive advertisement.

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    The Foundation in a statement said on Wednesday that the Burger King is running a print advertisement in Spain that depicts an image of the Hindu Goddess, Lakshmi, seated atop a meat sandwich, other foodstuffs with a catch phrase, "A snack that's sacred", written in Spanish.

    "An advertisement knowingly and intentionally using sacred symbols, especially those of another religious tradition, for purely commercial purposes can be offensive," said Suhag Shukla, managing director and legal counsel for the Foundation.

    Even though the Hindu American Foundation has not received any information in this regard form Burger King, Shukla said: "This is welcome news."

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    Cheap MentalityBy: N.A. | 19-Jul-2009 Reply | Forward This is the curse of globalisation of every thing. After all what is there with these chain of fast food restaurants other than piece of chicken, potatos and buns. For the same of publicity they go any level to grab the market and make the people fools.
    Burger King does not accept emailBy: cbright | 17-Jul-2009 Reply | Forward On a separate but related topic. I think it is terrible that Burger King does not accept customer comments via email.
    Burger King says sorry to Hindus over offensive adBy: Naresh Kadyan, Representative of OIPA in India | 11-Jul-2009 Reply | Forward Shame....shame burger king, you are habitual offenders.
    burger kingBy: Krish | 10-Jul-2009 Reply | Forward well done to the Hindu community for standing up against this. Burger King should be shamed of themselves.
    Hi Arun go burn your surroundingsBy: doghead | 09-Jul-2009 Reply | Forward Arun, what are you waiting for...Go burn your surrounding. Go kill people on the street. disrupt traffic. burn couple of bus. go ahead... or you want some one else to do that for you?
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