“Often, donors are worried about how their funds are used and what these organisations do,” says Thakar “Therefore we have a very strong screening process before we allow them to register. Also unitizing their costs, though tedious, adds a lot to our transparency. Though there are other such fundraising intermediaries like us, we are the only one to allow you to choose exactly what you want to donate towards.”

Apart from the website, GiveIndia also has a payroll programme through which people donate a percentage of their salaries to a chosen cause, a common choice for corporate employees.

So how does an organisation that works for others run? “We take a 10 per cent commission from every donation, though we inform the donor about it,” says Thakar. “Also, since we are a web-based organization, our members can work from home or anywhere they choose to, on their laptops. In fact, we have a lot of student volunteers in the USA who work this way,” he adds.

So, the next time you want to channelise you sympathy, you know where to click.