Premium
This is an archive article published on June 20, 2010

CNN harnesses World Cup Buzz on Twitter

As the World Cup begins its second week of play,CNN is bringing its audience a dynamic and interactive way to follow the most popular conversations related to the tournament.

As the World Cup begins its second week of play,CNN is bringing its audience a dynamic and interactive way to follow the most popular conversations related to the tournament,including the players,teams and overarching trending topics ranging from security to vuvuzelas.

Available exclusively on CNN.com,South Africa 2010: Twitter Buzz provides online users an engaging way to view and participate in online conversations surrounding the World Cup in real time.

We have committed to making our World Cup coverage truly global and putting the fans at the center,and our Twitter Buzz interactive gives them a unique and compelling complement to following the tournament whether in person,on TV or exclusively online, said Nick Wrenn,vice president of digital services for CNN International.

Story continues below this ad

From the vuvuzelas to goalflashes and red cards,you literally can see the buzz and tap into the debates around the world in real time across hundreds of thousands of tweets a day and in different languages.

Users also can more deeply immerse themselves in a game by filtering across categories including Players,Teams and Topics. Further,while the Twitter Buzz interactive captures trending data in real time,it also includes a feature that allows users to scroll back through the tweets of matches from the previous 24 hours.

In the interactive visualization,users can roll over the image to see how many tweets per minute the topic is generating. Additionally,by clicking on the image,users will see the five most recent related tweets and,utilizing Twitters Anywhere platform,can sign-in to their Twitter account to retweet or share a comment related to that part of the conversation.

Additionally,below the interactive,CNN.com is curating the latest tweets from the teams and players,as well as CNNs team of reporters covering the World Cup. Users are able to retweet,follow or reply to any of those featured accounts directly from CNN.com.

Latest Comment
Post Comment
Read Comments
Advertisement
Advertisement
Advertisement
Advertisement