This is not the first time that Indian politicians and have tried to sell the benefits of cow urine to people. A few years ago, Atal Bihari Vajpayee was the face of cow urine and dung products (such as after-shave lotions, detergent, medicines) being sold at the BJP headquarters in Ashoka Road. Congress leader, Digvijay Singh, too, has claimed in the past that he often drinks cow urine because it was “beneficial for the body and soul”.

While such statements may have helped the popularity of the drink go up in some sections, there are no scientific studies to substantiate what our national leaders and yoga gurus state. If cow urine was really a miracle medicine, wouldn’t doctors all over the world be recommending it?

What next? The RSS plans to launch cow dung biscuits soon after the drink hits the market. Bon appetit.