David Beckham to launch new men’s fragrance

Beckham has collaborated with Coty Beauty for new scent,which will go on sale in September.

Soccer ace David Beckham is all set to launch a new men’s fragrance entitled ‘David Beckham Homme’.

The 36-year-old sport star,who has already released a range of scents with his fashion designer wife Victoria (37) has collaborated with cosmetics brand Coty Beauty for the new scent,which will go on sale in September.

Steve Mormoris,senior vice president of global marketing for Coty Beauty,said,David Beckham Homme is a strategic launch for us and represents a key new orientation for the David Beckham fragrance brand – getting back to the male roots of the brand,enhancing David as an athlete and an aspiration man and building a new pillar to the David Beckham franchise.

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It brings a lot to Coty Beauty as we don’t have many iconic male brands,so this brand is and remains strategic for us. We are ambitious,and we want a new hit.

The scent will have top notes of citrus,ginger,pine and fiery pepper,besides a heart of cashmere wood,leather and rosemary and a dry down of mahogany wood,patchouli and skin musk.

A TV campaign has been shot by Anthony Mandler and a new dedicated website for the scent is also expected.

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