Hollywood superstar Demi Moore is now eyeing the lucrative beauty business and has started working on her own range of cosmetics.

The 46-year-old actress who is famed for her youthful looks is planning to launch a line of products with the brand 'Helena Rubenstein', reported Us magazine online.

"I am in very serious conversation with the brand about giving me an opportunity to create my own line. I feel like I have a greater creative opportunity in working with something where we could really form a true partnership," said the 'Ghost' actress who recently launched a perfume for the brand.

Moore, who is married to actor Ashton Kutcher, 15 years her junior, was christened Demetria by her mother after a cosmetics line.

"I had a very young mother and she was a little wacky. My name came from a make-up brand, that's where she saw it. She was always a little wild, but she never went a day without washing her face and using a little moisturizer," said Demi.