While clashes like this are unfortunate for the simple reason that every film deserves a fair chance, it is not new. In recent times, Aamir Khan and Sunny Deol have battled it out twice already when Dil and Ghayal were released in 1990 and when Lagaan and Gadar: Ek Prem Katha came out in 2001. All four films did brisk business. Last year, SRK’s Don and Salman Khan’s Jaan-e-Mann clashed on the Diwali weekend. While Don won that fight hands down thanks to its publicity blitz, that battle was not as bloody as the ongoing one between OSO and Saawariya.

While we have to wait for November 9 to see who emerges unscathed from this clash, few are aware of another battle that had taken shape much before this one. On October 12, Yash Raj Films’ Laaga Chunari Mein Daag and the Akshay Kumar-starrer, Bhool Bhulaiyaa, will be simultaneously released.

But clashes like this will keep happening. This, after all, is showbiz. Everybody wants to win and win big. So WFAYGTSF?