The Indian entertainment and media industry is expected to grow cumulatively at a 13.2 per cent compound annual growth rate (CAGR) over 2011-15 to reach Rs 1,19,900-crore (Rs 1199 billion),a Price Waterhouse Coopers (PwC) report released here today said. The industry is expected to continue its double digit growth trajectory in 2011; and with sustained growth in advertising as well as consumer spend,it is likely to achieve double digit growth in the forecast period of 2011-2015,with TV,print and movies continuing to dominate for the foreseeable future,PwC's latest report 'India Entertainment & Media Outlook 2011',said. "The buoyant advertisement spend will have to be supplemented with subscription growth for sustainable profitable growth.. digitisation in the broadcast space and focus on good content across sectors will go a long way in achieving this objective," PwC India's Entertainment & Media Practice Leader,Timmy Kandhari,said. Indian entertainment and media industry recorded one of the highest growth rates in the world growing at 11.2 per cent in 2010. This was largely due to rebound in consumer spend,advertising spend and most importantly the entertainment and media spend,the report said. The industry grew a little slower than expected largely due to the downturn in the movie segment. All other segments grew as predicted. The industry is poised for greater growth in the foreseeable future though some key regulatory hurdles remain.
