A far more sensible response would be to define clearly what it means to be a direct selling company. Any scheme that falls foul of the regulation can then be hauled up. A large number of companies, which plan to enter the Indian market with a range of products that will expand the choice for consumers far beyond the malls and other brick-and-mortar outlets, but are deterred by the buccaneering spirit of the sector, would derive confidence. Currently, the only law that operates here is the Prize Chits and Money Circulation Schemes Act, which is meant to ban such activities instead of promoting them. The Centre could come up with a model law, therefore, that the state governments can implement. Since the subject straddles Centre-state relations, it will require coordination. The spin-off will be a push for investment in manufacturing that will generate employment, especially among women.
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