Hollywood bombshell Eva Mendes' new traffic-stopping billboard ad has angered some residents in the city, whereas others are finding it incredibly "sexy".

Calvin Klein's latest underwear ad shows the 'Hitch' star sprawled on a bed with male model, dressed in skimpy lingerie, reported New York Daily News.

The billboard spans an entire block in Soho and has split Manhattanites between admirers and angry residents who have dubbed it "pornography".

"Some of us don't want to expose our kids to something like this - it's borderline pornography," said Carl Wilson, 55, an MTA worker from Queens.

But there are others who are definitely pleased with the new ad and are looking forward to buy the product.

"I think it's sexy as hell. It makes me want to go out and buy some drawers like that. This one was way sexier than any before," said Carlos Gamez, 24, who works at the nearby Adidas store.

This is not Mendes' first ad with the company which has run into controversy. A Calvin Klein television ad featuring Mendes was banned from American airwaves last year after censors ruled it was obscene.