Extra Innings

The popularity of ‘value for money fashion’ among consumers is obviously what urges designers to step into the accessories market. Among them is Nachiket Barve,who launched his collection of clutches,bags,neckpieces,bangles and scarves about three seasons ago. “I started making accessories to complete my ensembles for the ramp as I didn’t want to style my models with accessories from other brands. Then I realised their potential. Today,people are aware that they can glam up a simple outfit with eye-catching accessories. The attractive price points (the scarves start at Rs 3,500) are an added incentive,” he explains.

However,this is not to say that all accessories are easy on the pocket. Given the sizeable bridal fashion market,wedding accessories — particularly the jewellery lines — are quite expensive. Gearing up for the launch of her gold and silver jewellery lines in July,Anita Dongre asserts that designing jewellery is an extension of her work as a creative person. “Besides,I am just following my heart as I have always wanted to translate my Jaipur influences into elaborate jadau collections which are ideal for weddings,” she says. While the prices for gold and semi-precious stone jewellery will run into lakhs,the silver line will start at Rs 15,000. “This apart,I will also start a range of bags and shoes that will cost under Rs 10,000,” informs Dongre.

Designer duo Dev r Nil too has kept their options open by designing both wedding wear accessories like men’s mojris and embroidered footwear for women as well as a casual,quirky variety with batik prints,that have been well-received by trend-conscious youth. “We see it as a safer bet to cater to both the segments,” says Dev.

That said,making and sustaining an accessory line is no less than a challenge. Barve is quick to stress on the fact that fashion stores in the country are yet to warm up to accessories in a big way. “Most are keen on stocking apparel,while accessories get lost in a small corner. A more inclusive approach is needed,” he notes.

Rahul Mishra,who offered a peek into his line of handbags,neck-pieces and footwear at the last edition of WIFW,says that even though well-priced accessories can help one reach out to more people,it will take more than just that to become a big player in the accessories market. “Internationally,luxury brands have highly successful accessory lines,especially with perfumes. But in our country’s retail sector,accessories are still considered as add-ons,” says Mishra,who is tying up with a retail brand to come up with a limited edition of bags. “But we need more of such continued support before our accessory brands become individual entities,” he sums up.