"Small shows are still happening but they prefer a cheaper choreographer. I believe in quality and quality comes with a price," he said.

Rahul with shows in Dubai, Bahrain, Colombo and Barcelona besides those in Delhi, Mumbai, Pune, Chandigarh and other metros in his kitty, says product shows have come down because of lack of sponsorships".

However, the industry is "once again bouncing back with a stable government at the Centre and state. We have a lot of enquiries for this month."

Shridhar, another choreographer of repute joined Rahul in saying the "the low is only temporary. Industry is still vibrant with a lot of potential."

Anila and Mobina, well-known model coordinators who have been in the business for over 20 years now say "thanks to the slow down, the number of print ad shoots have increased as clients are desperate to advertise their products because of dip in sales".

However, "the budgets are definitely tighter", they say, adding "while the business has not suffered and our turnover is larger, the models even the leading ones have suffered a 30 per cent cut in the amount paid to them.

Jackie Shetty, one of the oldest models of Bangalore says she has not scaled down her modelling fee but "picks and chooses."

Archana, Rakesh Chengappa and Roshan Isaac who are Prasad's models say "working with Prasad is advantage enough and if the show is good though on slimmer budget, we are ready to reduce our fee."

"The fashion market in Bangalore has a lot of potential and we are quite gung ho about it", they say.