The artisans recently set up their own enterprise — ToeHold — a signature brand. The ToeHold Artisans Collaborative is perhaps the first grassroots women majority company.

“The CLRI provided technical support to the artisans by way of training them in latest designs...even costing and marketing. Field trips to automated shoe factories were also carried out,” says Anant Mutalik, manager, ToeHold Artisans Collaborative. Harale and his wife went to the International Shoe Fair at Dusseldorf, Germany, this October.

Forty per cent of the profit goes to ToeHold, 40 per cent to the artisans and 20 per cent to their SHGs. Says Maruti Marathe: “Today, we are independent, we don’t work under the seths who used to give us between Rs 5 and Rs 10 for our work. With ToeHold, we earn at least Rs 50 for a single pair of chappals.”

The company today has touched an export earning of $100,000 from Japan, USA, Europe and even Israel.

Better incomes have led to positive changes in their lives as well. “We send our children to schools. Almost all the houses have electricity, TVs and phone lines. Now we are working for better sanitation and health facilities,” says 62-year-old Vasant Saudagar. His voice rings of the new confidence so unmistakable at Athani.