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Former campaign aides move on, but still have tips for Advani yatra

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  • Another volunteer, Anay Joglekar, says that the party must pay attention to the key area of communications. “Many a time, professionals hired for various communications projects are not well-versed with the party ideology, which may be understood better by the booth-level worker,” says Joglekar, adding, “Advani, whose politics has been defined by his yatras, must also end his active political life with another yatra”. Busy giving inputs for a vision document being prepared by the Maharashtra BJP in the run-up to the elections there, Joglekar will get back to the Israeli Consulate, where he worked prior to joining Advani’s team.

    Another Mumbaikar, Mallika Noorani, who looked after the content on Advani’s website, is preparing for a three-year law programme but plans to “continue to be associated with the BJP.” She counts her stint in Delhi as one of the “defining experiences” of her life.

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    A former journalist who quit his job to work on Advani’s campaign, Swadesh Singh hopes to launch a website “to promote nationalist thought” even as he plans to enroll himself in a PhD programme.

    Prodyut Bora, who along with Advani aide Sudheendra Kulkarni, oversaw the entire online campaign, is planning a yatra of his own “from Kanyakumari to New Delhi”.

    Kulkarni, meanwhile, has just shifted to a modest two-room flat in Delhi’s Rajendra Nagar, a locality he shares with none other than former BJP general secretary K N Govindacharya who has his office-cum-residence there.

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