Incidentally, Loumia Amarsy, whose maiden name is Loumia Hiridjee, is the founder of women’s French fashion brand Princesse Tam Tam. Loumia came from a family of Indian merchants who settled in Madagascar. She and her sister, Shama Hiridjee, studied in France and created the first Princesse Tam Tam collection in 1985. Today, the company operates in more than 40 countries.